If you’ve ever witnessed Yousuke Yukimatsu behind the decks, you know his sets are not just performances—they’re sonic disruptions. From deconstructed club music to avant-garde breakbeats, Yukimatsu embodies the controlled chaos of underground electronic music, making him the perfect artist to bring an explosive pop-up DJ experience to New York City this February 2025. But how do we actually make this happen?
For this to work, we need the right space. A traditional club won’t cut it—we need a venue that reflects the energy of a true underground experience. Think: an industrial warehouse, an old factory floor, or a hidden loft with minimal lighting, sweat-dripping ceilings, and a surround-sound system engineered for sonic intensity. The venue must be central yet elusive, ensuring a raw, DIY feel while remaining accessible for a late-night crowd.
A Yukimatsu set isn’t just about music; it’s about the crowd. We want New York’s most forward-thinking music heads, the ones who live for underground techno, jungle, experimental breaks, and post-club sounds. By keeping the event invite-only with a limited ticket release, we create exclusivity and ensure the vibe stays authentic.
To fund and elevate the experience, we need partners who get the vision. Audio companies like Pioneer DJ or Funktion-One can enhance the soundscape, while underground fashion brands like Cav Empt or ACRONYM could provide aesthetic collaborations. Agorum’s network of content creators, photographers, and digital artists can document the event in a way that turns it into a cultural moment, not just a party.
Rather than traditional promo, we’d lean into guerrilla tactics—cryptic flyers, mysterious Instagram teasers, and short-form videos of Yukimatsu’s past sets. We’ll drop limited tickets through Agorum’s platform, giving access to those tapped into the right communities. Word-of-mouth and a slow-drip reveal of the location on the day of the event will build tension, ensuring a packed but exclusive turnout.
A Yukimatsu set demands cutting-edge visuals and sound. We’ll work with NYC-based lighting and projection artists to create a glitchy, hypnotic visual world, synchronizing with his genre-bending set. The booth? 360° crowd immersion, Boiler Room-style, bringing the audience into the chaos. No separation between artist and crowd—just energy, movement, and distortion.
With February fast approaching, it’s time to lock in the venue, funding partners, and promotional strategy. We’ll build a team of trusted organizers, promoters, and content creators, ensuring that every element of this event is executed at the highest level. If we pull this off, it won’t just be another underground event—it will be a defining moment in NYC’s 2025 music scene.
So, NYC—are we ready for Yousuke Yukimatsu?
